YouTube CPM & RPM Rates by Country (2025)
Explore estimated ad rates for creators around the world.
Updated: August 25, 2025
Understanding CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial for any YouTube creator looking to maximize their earnings. While CPM represents what advertisers pay per 1,000 ad impressions, RPM is the revenue you actually earn per 1,000 views after YouTube's cut. These rates vary dramatically based on one key factor: the viewer's country.
Why Do Rates Differ So Much?
Advertiser demand is highest in countries with strong economies and high consumer spending power. Brands are willing to pay more to show ads to audiences in countries like Australia, the United States, and Canada because those viewers are more likely to buy products. This is why targeting these high-value regions can significantly boost a channel's revenue.
YouTube CPM Rates by Country List (2025 Estimates)
Disclaimer: The rates below are estimates and can fluctuate based on your content niche, audience demographics, and seasonality.
Understanding YouTube Ad Rates by Country
This page provides a comprehensive list of estimated YouTube CPM rates by country for 2025. For creators aiming to optimize their revenue, understanding which geographic locations yield the highest ad rates is fundamental. The data presented here helps you identify the most lucrative markets for your content.
Maximizing Your Channel Earnings with CPM Data
The term CPM (Cost Per Mille) refers to the amount advertisers pay per one thousand ad impressions. A higher CPM in a specific country means advertisers value that audience more, which directly translates to higher potential channel earnings for you. By targeting your content towards audiences in countries with high CPMs, such as Australia, the United States, or Germany, you can significantly increase your RPM (Revenue Per Mille)—the actual amount you earn per thousand views.
Use this guide as a strategic tool to inform your content creation and audience development strategy. Whether you're creating content in different languages or focusing on topics with global appeal, knowing the YouTube RPM rates by country allows you to make data-driven decisions that can boost your income and grow your channel more effectively.